March 6th, 2009

Skittles Scuttles Web Site

Eric Best, CEO of Mercent, told me recently that Skittles has scrapped its Web site and is focusing solely on social networking sites such as Facebook for reaching potential customers. It seemed hard to believe, but when I attempted to enter Skittles.com and entered my birth date, I was sent to Wikipedia instead. Is it just that I’m too old for Skittles? (My mouth says no.) This seems like an amazing development–are Web sites actually becoming passe if you’re trying to reach young customers? Tell me what you think.