Google has a lot of cards in its hand, if it decides to put them altogether, the company’s social networking service Google+ can make substantial inroads in Facebook’s market share. Suppose Google+ enables businesses to set up profile pages. Suppose content posted on Google+ is included in the algorithms and data used to present search results. Suppose Picasa can be turned into a sort of visual sales catalog linked to Google Checkout and Google Product Search. (A PC World article speculates that many of these services could be interlinked in the near future.) Suddenly, all those SMBs knocking themselves out to get into Google’s search results have an inside track. And it’s all free. If Google can seize this opportunity, they can provide serious competition for Facebook, which is a seriously good thing.

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