A “platform” is a devoted following of people who know you and want to find out more about you. You build a platform through email, your website, by handing out your business card, social media, blogging–anything that gets you before the eyes of potential readers or customers.

Here’s a recent example. Popular comedian Louis C.K. makes his own comedy video, sells it on his website (only his website) for $5, and makes his $200,000 investment back quickly, then turns a profit. How did he do it? He already had a platform through his television show and his comedy performances. It’s true, not everyone has the “platform” to be able to go completely independent, avoiding publishers or producers or even conventional distribution channels like Amazon or retail stores. But with a modest platform you, too, can have success selling online. Read about it here.

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