Going Mobile

December 21st, 2011

My interview with Mobify CEO Igor Faletski is online on ECommerceBytes. Mobify helps businesses create mobile versions of their e-commerce sites so customers can shop and make purchases using smartphones, tablets, and other mobile devices. You might think (as I did) that companies like Mobify are only for big businesses. Not so, the company assures me. They have a free version that anyone can use. According to their v-p of marketing, James Sherritt: “Mobify is free for anyone to try, but those using the free version will need to have some technical skills with HTML and CSS to progress. We have a number of clients who use the free or few-hundred-a-month options to run their mobile sites with great success.” This might be a good way to expand to new markets in 2012.

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