In a recent interview with Igor Faletsky, CEO of Mobify, he pointed out the following trend:

“The big additional behavior we see on mobile is cross-device shopping– consumers researching and shopping on their mobile then completing the transaction later on their desktop. This is a key pattern, especially for any purchase that requires consultation like travel, electronics and gifts.”

What does this mean for those with online storefronts? Don’t skimp on your mobile presence. Make a new year’s resolution to upgrade the mobile version of your site. Expand your product catalog: include a single image called a “hero shot,” a call to action (a Buy button), and product details. And have your shopping cart ready for when shoppers complete transactions on their laptop or desktop computers.

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