You know it in the movies, and in the media. It applies to selling online, too. Sell what you love. If you love yourself and want to promote your name/your brand, start blogging. If you love women’s handbags, start selling them. Why is this important? You’re going to be spending a lot of time with what you sell. You’d better love it, or you’re going to get sick of it pretty quickly. You’re going to be hunting inventory, researching brands, photographing, packing, and shipping. Even if you use stock photos and are lucky enough to drop-ship what you sell, you’ve still got to come up with content for your blog or website, and knowledgeable sales descriptions that attract buyers.

As I said in my previous post, don’t start with the question “How much money can I make?” or “How can I get rich quick?” Chances are it will be a long, hard slog building your name and your business. Start with a self-assessment and do what you love.

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