A while back, a reader of my book Starting an Online Business for Dummies asked how much money she could expect to make online. I said there’s no good answer, but don’t expect to make a living at it, at least not off the bat. Think about your online business helping with expenses, at least initially.

I’m looking around the web for people who are “coming out” and being upfront about exactly how much they are really making. So here’s another perspective. Traffic Generation Cafe has been online for 18 months. In December, the site reports that it received 15K plus worth of visits, so it is living up to its name. The proprietor, Ana Hoffman, reports that her husband lost his job in December, so now she has to depend on her blog for real. She reports that the blog and related writing (guest blogging) and consulting generated about $3700 that month. But more than half of that came from a one-time source so she feels she really has to start working in earnest.You can read the breakdown here.

This is pretty good success in my book. It’s also a realistic picture of how to make money on the Web. She’s been at it for 18 months and now, when the pressure is on, is able to help her family big time. Good luck to her!

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