Starting a Second Career Online

September 4th, 2012

A reader of Starting an Online Business for Dummies wrote me over the weekend. She is a former physician who is now an empty nester. Having just sent two young women to college, this had an impact on me. She is thinking about creating a website. She wrote:

“The more I read [your book], the more work seemed involved in doing an online business right. This is a second career for me and I really don’t want to put so much time into it right now. Can you recommmend a good quality consultant that I could hire to do most of the work to realize my business concept?”

In my book, I do profile a business planner, but he’s not really a consultant. It’s not something you can farm out to someone else. You have to be very involved and committed enough to test and revise your business to improve performance. On the other hand, there are businesses to help you. My response:

“Some of the e-commerce hosting services do provide customers with advice on their business. I’ve written about a number of these in ECommerceBytes (go there and search for my name, ecommercebytes.com). Try 3DCart (www.3dcart.com). Look up that article on ECommerceBytes. They are open to answering all sorts of questions from customers and they have lots of experience with online businesses. I don’t know anyone who will tell you if your idea is “good” or not. I am worried about your comment about not wanting to put time into it. I am not sure I would even get started if you aren’t prepared to put time and effort into it. Online businesses don’t run on their own and you need to keep up with them. Think about it, and then look into 3DCart.”

In other words, find a shopping cart/e-commerce hosting service that will answer questions and give you advice. More tomorrow.

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