The last few months I’ve been involved with editing and creating websites. A theme is arising on a regular basis: simply creating a spiffy looking website and putting it out there on the web is not enough. Google isn’t automatically going to find you. You have to go out and tell Google and other search engines where you are. It’s called Search Engine Marketing. It’s also called Search Engine Optimization or SEO.

What does this mean? It means

  1. You optimize your site so that search engines will find it and it will show up more frequently in search results.
  2. You build up your site’s content and architecture so Google will “like” it and rank it higher in search results.

I’ve written about SEO for years. I assume everyone reads what I write. I also assume everyone else reads what is written about SEO online (and there’s a lot of it). It turns out these are bad assumptions. The next few posts will deal with improving the visibility of your site. (I can consult with you about your site, by the way, for a fee; email me at the contact page.) Here is the high-level overview:

Throwing keywords around in your headings and your text isn’t good enough. Google ranks sites higher in organic (not paid) search results if they are worth visiting. A site that is worth visiting, in its view, is:

  • Deep. It has lots of content.
  • Fresh. It is updated frequently and not static.
  • Connected. It has links to other sites of value. More importantly, other sites that are themselves “worth visiting” (deep, fresh, etc.) link to your site.

That’s all there is to it. Sound easy to achieve? Of course it’s not. It means you have to roll up your sleeves and create more content. You have to list your site with Google and other search engines. You have to do link-building. And you have to update on a regular basis. I’ll discuss each of these activities in subsequent posts.

39 Responses to “Why Doesn’t My Web Site Show Up in Search?”

  1. tedwick4 Says:

    Such an eye opener. It really requires hard work. I will use your input and roll up my sleeves.
    Body Shapers

  2. tiwtiwkayle Says:

    This is really helpful since you can see most of the important icon in the drop down. – Adam LaFavre

  3. krasen Says:

    Hi Greg, my name is Krasen :)
    Can I know what wordpress plugin you are using for captcha on register page? Thanks in advance!
    buy wartrol online

  4. gavynjalen Says:

    This is great. Good to know all this. Thanks for the providing. Please Visit

  5. sherlin decosta Says:

    Great article i really like this thanks for share with us.

    Red Superman Leather Jacket

  6. Eloy123 Says:

    Very informative article, it really help with us. :)
    does african mango work

  7. poler433 Says:

    i learn something new now. thanks so much to this.

    soundcloud Comments

  8. jassica john Says:

    Choosing a law firm is never easy. A commercial on television, billboard on the side of the road, or advertisement on your favorite web page tells you very little about the quality of the firm you select.

  9. jassica john Says:

    Many hospitals, medical centers and pediatricians have developed programs to help you keep on top of such things as your child’s health and development. They are typically brought to you in an easy to follow fact-tip sheet that you can read and keep on hand for future reference.

  10. jassica john Says:

    Researchers from the Medical University of South Carolina in Charleston analyzed 5,021 participants in the National Health and Nutrition examination Survey 1999-2000 (NHANES 99-00), which was conducted by the National Center for Health Statistics to collect information concerning the health and diet of American men and women.

  11. jassica john Says:

    The term “health insurance” is commonly used in the United States to describe any program that helps pay for medical expenses, whether through privately purchased insurance, social insurance or a non-insurance social welfare program funded by the government.

  12. jassica john Says:

    Before making a firm decision on a plan that looks attractive consult with a licensed agent about the possibilities that might happen after you submit an application to the insurer. In this article I will explain the possible scenarios that can happen once you apply.

  13. sherlin decosta Says:

    I didn’t want to miss out the opportunity to read these comments.

  14. janebrendan Says:

    I will be interested in more similar topics. i see you got really very useful topics , i will be always checking your blog thanks. wireless security camera systems

  15. monu Says:

    Throwing keywords through in your headlines plus your subject isn’t propitious fully.

  16. sanmao801010 Says:

    This is a very good tip particularly to those new to the would like these Cheap Replica Louis Vuitton Women Bags

  17. sanmao801010 Says:

    I’m not the kind you might buy a handbag from time to time. So I have the possibility of purchasing Cheap Replica Louis Vuitton Women Bags

  18. robetlombard Says:

    This article is very innovative and informative for me and i can find what is the main reason behind your question. Your website meta tags and content is not suitable according to users search. If content is original then problem in meta tags and designing part of website. I suggest you to check your website from any expert developer soon.
    clipping path india

  19. Greg Holden RSS Feed Says:

    […] Why Doesn’t My Web Site Show Up in Search? […]

  20. jankriak Says:

    It is a very iterestion information. I can recommended you to rean my page

  21. krasen Says:

    Google manual penalty may be applied to your website… You should add your site in Google Webmaster Tools and check it out :)
    abs the secret revealed

  22. suzi02 Says:

    I am going to share this article with all of my friends. iPhone 7 release date

  23. ASED44 Says:

    Normally both editors and editors are paid by the saying. Contract qualified altering and edit benefits by thinking about your supervisor before enlisting him. online proofreading

  24. grev777 Says:

    Right when understudies need to need to satisfy their academic paper needs these are generally ended by an individual trouble i.e., ‘How to scrawl down examination papers?’ Refreshing school and school understudies who may have no critical knowledge of creating an investigation paper frequently get got in inadequate stretch and begin sensation they may pass their examinations. custom paper

  25. krasen Says:

    You should always look at your Webmaster Tools Dashboard!

  26. krasen Says:

    Also, stay tuned with the latest updates in Google here: Website University. Good Luck :)

  27. SerieALivescore Says:

    Cricket podcasts might possibly be the audio-based broadcasts from cricket tournaments. They facilitate the cricket supporters to relive some of those golden moments from a tournament, that have been missed from them for your reason.

  28. shubham001 Says:

    ipl live score
    thanks for sharing with us

  29. alex12 Says:

    I briefly became a PowerSeller. I also wrote five books about eBay. eBay was a big part of my life until the cash advance

  30. alex12 Says:

    I find that less stressful than returning from vacation to find my inbox about to explode. But not everyone agrees.stamped concrete walkway

  31. pepelion Says:

    It’s really interesting, thanks for sharing!

  32. yblzsgxi Says:

    It is imperative that we read blog post very carefully. I am already done it and find that this post is really amazing.

    obat kuat alami

  33. Maya Says:

    Search engine optimization is the best way for the improvement of your brand marketing. secure airport parking gatwick

  34. Pervez74 Says:

    Dio ti benedica per il proprio guida molto buona, come posso rendere sicuro suggerimenti unici, idee uniche per realizzare qualcosa di, correlati a voi sicuramente avranno più volte, al momento uno sguardo ai Mentre continuo bisogno poi post sul blog, vi benedica.

  35. sarahtaylorusa Says:

    Today mostly websites are develop in wordpress. wordpress development is easy to learn because all plug-in are easily available and helpful for developer.

  36. Berford Says:

    Its helpful that these a short time sometimes We’re working with legit. I used to be against the use of such services as they kill talent but I have come to learn that with control, they can be useful. it can be a curse but it can also be a blessing. .

  37. abel671 Says:

    I’m impressed, I must say. Very rarely do I come across a blog that’s both informative and entertaining, and let me tell you, you’ve hit the nail on the head. Your blog is important.. aggregator

  38. bryanheller50 Says:

    The tips that you have shared are really going to help each and everyone of us in improving our business with the help of perfect SEO. Thanks for sharing this useful post with us. Keep sharing.

    Nail Art Gel Paint

  39. BGF55 Says:

    Most importantly, we are the arch resume autograph aggregation in the U.S. We can advice your resume and awning letter apprehend their abounding potential. Our aggregation of able resume writers, academic term papers abounding of whom are associates of MENSA, are acquisitive to assignment with you to accomplish a resume that stands out.

Leave a Reply

You must be logged in to post a comment.