The last few months I’ve been involved with editing and creating websites. A theme is arising on a regular basis: simply creating a spiffy looking website and putting it out there on the web is not enough. Google isn’t automatically going to find you. You have to go out and tell Google and other search engines where you are. It’s called Search Engine Marketing. It’s also called Search Engine Optimization or SEO.

What does this mean? It means

  1. You optimize your site so that search engines will find it and it will show up more frequently in search results.
  2. You build up your site’s content and architecture so Google will “like” it and rank it higher in search results.

I’ve written about SEO for years. I assume everyone reads what I write. I also assume everyone else reads what is written about SEO online (and there’s a lot of it). It turns out these are bad assumptions. The next few posts will deal with improving the visibility of your site. (I can consult with you about your site, by the way, for a fee; email me at the contact page.) Here is the high-level overview:

Throwing keywords around in your headings and your text isn’t good enough. Google ranks sites higher in organic (not paid) search results if they are worth visiting. A site that is worth visiting, in its view, is:

  • Deep. It has lots of content.
  • Fresh. It is updated frequently and not static.
  • Connected. It has links to other sites of value. More importantly, other sites that are themselves “worth visiting” (deep, fresh, etc.) link to your site.

That’s all there is to it. Sound easy to achieve? Of course it’s not. It means you have to roll up your sleeves and create more content. You have to list your site with Google and other search engines. You have to do link-building. And you have to update on a regular basis. I’ll discuss each of these activities in subsequent posts.

139 Responses to “Why Doesn’t My Web Site Show Up in Search?”

  1. tedwick4 Says:

    Such an eye opener. It really requires hard work. I will use your input and roll up my sleeves.
    Body Shapers

  2. tiwtiwkayle Says:

    This is really helpful since you can see most of the important icon in the drop down. – Adam LaFavre

  3. krasen Says:

    Hi Greg, my name is Krasen :)
    Can I know what wordpress plugin you are using for captcha on register page? Thanks in advance!
    buy wartrol online

  4. gavynjalen Says:

    This is great. Good to know all this. Thanks for the providing. Please Visit

  5. sherlin decosta Says:

    Great article i really like this thanks for share with us.

    Red Superman Leather Jacket

  6. Eloy123 Says:

    Very informative article, it really help with us. :)
    does african mango work

  7. poler433 Says:

    i learn something new now. thanks so much to this.

    soundcloud Comments

  8. jassica john Says:

    Choosing a law firm is never easy. A commercial on television, billboard on the side of the road, or advertisement on your favorite web page tells you very little about the quality of the firm you select.

  9. jassica john Says:

    Many hospitals, medical centers and pediatricians have developed programs to help you keep on top of such things as your child’s health and development. They are typically brought to you in an easy to follow fact-tip sheet that you can read and keep on hand for future reference.

  10. jassica john Says:

    Researchers from the Medical University of South Carolina in Charleston analyzed 5,021 participants in the National Health and Nutrition examination Survey 1999-2000 (NHANES 99-00), which was conducted by the National Center for Health Statistics to collect information concerning the health and diet of American men and women.

  11. jassica john Says:

    The term “health insurance” is commonly used in the United States to describe any program that helps pay for medical expenses, whether through privately purchased insurance, social insurance or a non-insurance social welfare program funded by the government.

  12. jassica john Says:

    Before making a firm decision on a plan that looks attractive consult with a licensed agent about the possibilities that might happen after you submit an application to the insurer. In this article I will explain the possible scenarios that can happen once you apply.

  13. sherlin decosta Says:

    I didn’t want to miss out the opportunity to read these comments.

  14. janebrendan Says:

    I will be interested in more similar topics. i see you got really very useful topics , i will be always checking your blog thanks. wireless security camera systems

  15. monu Says:

    Throwing keywords through in your headlines plus your subject isn’t propitious fully.

  16. sanmao801010 Says:

    This is a very good tip particularly to those new to the would like these Cheap Replica Louis Vuitton Women Bags

  17. sanmao801010 Says:

    I’m not the kind you might buy a handbag from time to time. So I have the possibility of purchasing Cheap Replica Louis Vuitton Women Bags

  18. robetlombard Says:

    This article is very innovative and informative for me and i can find what is the main reason behind your question. Your website meta tags and content is not suitable according to users search. If content is original then problem in meta tags and designing part of website. I suggest you to check your website from any expert developer soon.
    clipping path india

  19. Greg Holden RSS Feed Says:

    […] Why Doesn’t My Web Site Show Up in Search? […]

  20. jankriak Says:

    It is a very iterestion information. I can recommended you to rean my page

  21. krasen Says:

    Google manual penalty may be applied to your website… You should add your site in Google Webmaster Tools and check it out :)
    abs the secret revealed

  22. suzi02 Says:

    I am going to share this article with all of my friends. iPhone 7 release date

  23. ASED44 Says:

    Normally both editors and editors are paid by the saying. Contract qualified altering and edit benefits by thinking about your supervisor before enlisting him. online proofreading

  24. grev777 Says:

    Right when understudies need to need to satisfy their academic paper needs these are generally ended by an individual trouble i.e., ‘How to scrawl down examination papers?’ Refreshing school and school understudies who may have no critical knowledge of creating an investigation paper frequently get got in inadequate stretch and begin sensation they may pass their examinations. custom paper

  25. krasen Says:

    You should always look at your Webmaster Tools Dashboard!

  26. krasen Says:

    Also, stay tuned with the latest updates in Google here: Website University. Good Luck :)

  27. SerieALivescore Says:

    Cricket podcasts might possibly be the audio-based broadcasts from cricket tournaments. They facilitate the cricket supporters to relive some of those golden moments from a tournament, that have been missed from them for your reason.

  28. shubham001 Says:

    ipl live score
    thanks for sharing with us

  29. alex12 Says:

    I briefly became a PowerSeller. I also wrote five books about eBay. eBay was a big part of my life until the cash advance

  30. alex12 Says:

    I find that less stressful than returning from vacation to find my inbox about to explode. But not everyone agrees.stamped concrete walkway

  31. pepelion Says:

    It’s really interesting, thanks for sharing!

  32. yblzsgxi Says:

    It is imperative that we read blog post very carefully. I am already done it and find that this post is really amazing.

    obat kuat alami

  33. Maya Says:

    Search engine optimization is the best way for the improvement of your brand marketing. secure airport parking gatwick

  34. Pervez74 Says:

    Dio ti benedica per il proprio guida molto buona, come posso rendere sicuro suggerimenti unici, idee uniche per realizzare qualcosa di, correlati a voi sicuramente avranno più volte, al momento uno sguardo ai Mentre continuo bisogno poi post sul blog, vi benedica.

  35. sarahtaylorusa Says:

    Today mostly websites are develop in wordpress. wordpress development is easy to learn because all plug-in are easily available and helpful for developer.

  36. Berford Says:

    Its helpful that these a short time sometimes We’re working with legit. I used to be against the use of such services as they kill talent but I have come to learn that with control, they can be useful. it can be a curse but it can also be a blessing. .

  37. abel671 Says:

    I’m impressed, I must say. Very rarely do I come across a blog that’s both informative and entertaining, and let me tell you, you’ve hit the nail on the head. Your blog is important.. aggregator

  38. bryanheller50 Says:

    The tips that you have shared are really going to help each and everyone of us in improving our business with the help of perfect SEO. Thanks for sharing this useful post with us. Keep sharing.

    Nail Art Gel Paint

  39. BGF55 Says:

    Most importantly, we are the arch resume autograph aggregation in the U.S. We can advice your resume and awning letter apprehend their abounding potential. Our aggregation of able resume writers, academic term papers abounding of whom are associates of MENSA, are acquisitive to assignment with you to accomplish a resume that stands out.

  40. robert Says:

    A reviewer backside shed within your blogs and forums is rather very clear. joint pain relief codes review

  41. thomasqq Says:

    I actually only desire to let’s you know we just simply consider your web blog plus I actually believe that it is pretty helpful plus enlightening.. Author

  42. zbhbcrlu Says:

    That will operate short-term, nevertheless it’s not only a workable long-term option pertaining to folks who want to always be achievable one particular particular young lady that they can’t end thinking of. Disrupt Trading Review

  43. zbhbcrlu Says:

    One of the many blog sites using the net, I like perusing joining your the foremost; most people make available you and me such a lot of material within smallish section. I’m sure on the lookout for not to mention as there are a spirit for the purpose of helpful penning, I just determined you would purpose everybody in your best suited place. How can you guidance? vitapulse side effects

  44. zbhbcrlu Says:

    One particular promote a good amount of web sites on your world wide web firewood Our class can be permitted to continue being thinking of buying and selling domains ever before in your own life learn foot work in may possibly. Winona Ryder

  45. zbhbcrlu Says:

    There are many dissertation websites online since you obtain obviously documented in your site. free tarot online

  46. thomasqq Says:

    Remember to proceed this specific wonderful operate along with My spouse and i expect additional of your respective wonderful sites. Jual MSI gaming

  47. aisha bano Says:

    “This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog. ”
    creer mon business plan

  48. aisha bano Says:

    Good Post, I am a big believer in posting comments on sites to let the blog writers know that they’ve added something advantageous to the world wide web!
    dresser son chien en 15 minutes par jour

  49. thomasqq Says:

    Analyzing ones own blogging causes all of us like to craft large numbers of. Used to do an important which is relatively shocked through. The application probably are not achieved with your grade though it’s spectacular. We can distribute one the actual hyperlink to aid you to measure the application for my situation if you can not your head. you can try this out

  50. Valliebourbon Says:

    Superb web site you’ve right here, a lot awesome info!..

  51. Valliebourbon Says:

    Great tips and very easy to understand. This will definitely be very useful for me when I get a chance to start my blog. vitapulse

  52. thomasqq Says:

    Not long ago i experienced a particular make available for you to do a remarkable on a online site. Spot ? help and advice everybody to have this unique through the best ways potential? in patient drug rehab

  53. Valliebourbon Says:

    I actually don’t find out know a amount with enable that your chosen blogs and forums give. I believe, I recognize not wearing running shoes them weren’t for your personal blogs and forums I will can’t you create determined to support by using this works. The following company presents a it has the term plus Everyone loves toughness they give you. Thanks a ton! geniux reviews

  54. thomasqq Says:

    Immediately this blog is going to unquestionably often be prominent concerning all of blog people today, because meticulous reports and also assessments. polish-translation blog

  55. thomasqq Says:

    It’s an assessment web site. Might you look it over for people and also inform us just how trustworthy these kinds of critiques are usually? car service atlanta

  56. Valliebourbon Says:

    I did so practical experience reviewing reports and also assessments embraced listed here. They can be easily fantastic there are actually a substantial amount of valuable awareness. crepe correcting body complex scam

  57. thomasqq Says:

    Document are only hoping to advise you i only just go and visit your blog post and additionally Document discover it particularly unique and additionally revealing..

  58. Says:

    Thanks for this article very helpful. thanks. pest control Round Rock

  59. xpytxsgh Says:

    This is very educational content and written well for a change. It’s nice to see that some people still understand how to write a quality post!

    alcohol treatment

  60. jackman10 Says:

    I’ve been hunting down some respectable stuff on the subject and haven’t had any fortunes up until this point, You just got another greatest fan!.. custom clapperboard

  61. thomasqq Says:

    Why not remain this unique amazing give good results not to mention I just await further with the fantastic blog posts.

  62. thomasqq Says:

    I want an individual’s place. It is actually superior to observe everyone verbalize within the heart and soul together with readability on this subject necessary area are usually conveniently detected. controversial topics for research papers for college students

  63. potam Says:

    Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work.

  64. thomasqq Says:

    Checking any blog may make others just want to come up with a greater number of. I did a fabulous which i was first lovely content by means of. The software most likely conducted for the tier still it’s exceptional. I often dispatch you will the hyperlink so it’s possible to calculate the software in my position you will be your thoughts. make any girl your girlfriend asap

  65. potam Says:

    You have a good point here!I totally agree with what you have said!!Thanks for sharing your views…hope more people will read this article!!!
    visit this URL

  66. jackman10 Says:

    Pleasant learning picking up article. This post is truly the best on this significant theme. Rehab

  67. Says:

    Your articles make complete sense out of each topic. Benefits of a Reverse Mortgage

  68. jackman10 Says:

    Pleasant learning picking up article. This post is truly the best on this significant theme. menstrual cup usa

  69. Says:

    Keep it up; keep posting more n more n more. here

  70. jackman10 Says:

    Pleasant learning picking up article. This post is truly the best on this significant theme. treatment

  71. jackman10 Says:

    Pleasant learning picking up article. This post is truly the best on this significant theme. treatment

  72. potam Says:

    Wow what a Great Information about World Day its very nice informative post. thanks for the post.
    bike transport bangalore to pune

  73. jackman10 Says:

    This is truly a decent and instructive, containing all data furthermore greatly affects the new innovation. A debt of gratitude is in order for sharing it, van hire london

  74. aisha bano Says:

    First, You got a great blog .I will be interested in more similar topics. I see you got really very useful topics , I will be always checking your blog thanks.
    Ladies kurta designs in Pakistan

  75. jackman10 Says:

    Hi. I discovered your online journal utilizing msn. This is a greatly elegantly composed article. I will make sure to bookmark it and come back to peruse a greater amount of your valuable data. A debt of gratitude is in order for the post. I’ll positively rebound. Get Weed

  76. thomasqq Says:

    I actually don’t find out know a amount with enable that your chosen blogs and forums give. I believe, I recognize not wearing running shoes them weren’t for your personal blogs and forums I will can’t you create determined to support by using this works. The following company presents a it has the term plus Everyone loves toughness they give you. Thanks a ton! voyance tarot

  77. jackman10 Says:

    Incredible occupation for distributed such a gainful site. Your web log isn’t just helpful however it is furthermore truly inventive as well. There have a tendency to be relatively few individuals who can unquestionably compose not all that straightforward posts that masterfully. Proceed with the decent written work loft conversions

  78. Valliebourbon Says:

    Unsere Hände arbeiten jeden Tag für uns, dennoch kommen sie in der Pflege oftmals viel zu kurz. Wir bieten erfolgreich unseren Kunden perfekte Maniküre und Pediküre Shellac Behandlung in Berlin Maniküre Berlin

  79. Valliebourbon Says:

    Superior webpage together with the good superior equipment together with I’m certainly this will be dramatically practical. fitness

  80. Valliebourbon Says:

    Your website is incredible, prime quality get the job done… I know that a number of might accept as true with all of us despite the fact that they don’t really take time to say. Ghana business news

  81. robert Says:

    We came across implementing clearly show it all for a second time. Highly recommend regardless of what I want to ensure optimism thru coming you could possibly continue when it comes to proving the tremendous deal. san antonio apostille

  82. BlackMen Says:

    You build up your site’s content and architecture so Google will “like” it and rank it higher in search results.Mexico car insurance

  83. robert Says:

    I truly appreciate merely reading through all your blogs.

  84. Says:

    I sent your articles links to all my contacts and they all love it including me. Best masticating juicer

  85. robert Says:

    Reviewing every site will make some just simply really want to produce a lot more. I did so a great we was charming subject material via. Software program most probably made for any rate continue to it’s fantastic. I actually normally dispatch you actually. best chrome polish for car

  86. jackman10 Says:

    Awesome review, I am a major devotee to remarking on web journals to educate the web journal scholars realize that they’ve added something beneficial to the internet!.. buy website traffic

  87. potam Says:

    This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value. Im glad to have found this post as its such an interesting one! I am always on the lookout for quality posts and articles so i suppose im lucky to have found this! I hope you will be adding more in the future…
    health care distribution

  88. robert Says:

    Really easy to implement browse webpages with the help of important information on assigned content and put up it to music teacher a lot of our estimation and then the piece of writing. Mot Reading

  89. jackman10 Says:

    Positive webpage, where did u think of the data on this posting?I have perused a couple of the articles on your site now, and I truly like your style. Much obliged and please keep up the powerful work. rehab

  90. jackman10 Says:

    I as of late ran over your online journal and have been perusing along. I thought I would leave my first remark. I don’t realize what to say with the exception of that I have delighted in perusing. Pleasant website. I will continue going by this web journal all the time. animation services in los angeles

  91. Valliebourbon Says:

    Looking at any kind of weblog could make other people simply would like to generate more. Used to do the perfect that we was initially beautiful content material by way of. The program probably carried out for that collection nevertheless it’s outstanding. We frequently dispatch a person. Managed IT Support Services Markham

  92. alexkhan Says:

    This is my first visit to your web journal! We are a group of volunteers and new activities in the same specialty. Website gave us helpful data to work. Hospitality Talent Manager

  93. Valliebourbon Says:

    Very good web site with the exceptional good quality goods along with I’m confident this is drastically valuable. hammaste valgendamine

  94. alexkhan Says:

    We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. pool deck refinishing

  95. alexkhan Says:

    That is really nice to hear. thank you for the update and good luck. Africa

  96. jackman10 Says:

    Much thanks to you such a great amount for sharing this awesome blog.Very moving and accommodating too.Hope you keep on sharing a greater amount of your ideas.I will love to peruse. fireplace mantels

  97. thomasqq Says:

    I stumbled upon this blog with a host of new possibilities to explore. Thank you for the friendly in sharing. Wedding ice cream van hire

  98. jackman10 Says:

    I as of late went over your site and have been perusing along. I thought I would leave my first remark. I don’t recognize what to say with the exception of that I have delighted in perusing. Decent blog, I will continue going by this online journal all the time. SEO

  99. Valliebourbon Says:

    Thanks for your time in the inviting blogging you’ve become authoring. May possibly shied removed from authoring ratings for a few years at present and even Recently i gained a powerful provide you with you need to do a state of the art for one blog. writing blog

  100. robert Says:

    That may perform short-term, nevertheless it’s not just a useful long-term solution regarding males who would like to become with this particular 1 distinctive lady these folks can’t quit thinking about. psychic texting uk

  101. alexkhan Says:

    Nice post. I was checking constantly this blog and I am impressed! Extremely helpful information specially the last part I care for such info a lot. I was seeking this particular information for a very long time. Thank you and good luck. construction print

  102. robert Says:

    Your blog is wonderful, high-quality deliver the results… Almost certainly lots of is going to are in agreement with people although they never take time to explain to you. kaufen billig zalman gehäuse

  103. alexkhan Says:

    Thank you so much for sharing this great blog.Very inspiring and helpful too.Hope you continue to share more of your ideas.I will definitely love to read. restaurant coupons

  104. HayleeHayley Says:

    I just thought it may be an idea to post incase anyone else was having problems researching but I am a little unsure if I am allowed to put names and addresses on here. PC

  105. alexkhan Says:

    I think this is a really good article. You make this information interesting and engaging. You give readers a lot to think about and I appreciate that kind of writing. Fernseher kaufen

  106. alexkhan Says:

    Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work! Fishing Gear

  107. Valliebourbon Says:

    Which will do the job short-term, although it’s an excellent sensible long-term alternative intended for people who wish to possibly be to be able just one exclusive gal many people can’t halt planning on. Phen375

  108. alexkhan Says:

    Nice post! This is a very nice blog that I will definitively come back to more times this year! Thanks for informative post. jose mourinho manchester united

  109. jackman10 Says:

    I discovered this is an educational and intriguing post so i suspect as much it is extremely helpful and proficient. I might want to thank you for the endeavors you have made in composing this article. loft plan

  110. jackman10 Says:

    I truly delighted in perusing this post, huge fan. Keep doing awesome me when would you be able to distribute more articles or where would I be able to peruse more on the subject? Loftplan

  111. Valliebourbon Says:

    It was great to see the old printshop and everyone who works there again. I am excited to see a printing business still operating and growing, great job guys Air Conditioning Repair Van Nuys

  112. alexkhan Says:

    I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. Thank You. locksmith 89135

  113. Valliebourbon Says:

    Any co-workers are typically flaming about a fabulous elements equally at this time I simply learn about as to why. Animal Tracking

  114. BlackMen Says:

    Super site! I am Loving it!! Will return once more, Im taking your food additionally, Thanks. escort beirut

  115. alexkhan Says:

    I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? app

  116. BlackMen Says:

    I was surfing net and luckily ran over this site and discovered extremely fascinating stuff here. Its truly amusing to peruse. I delighted in a ton. Much obliged for sharing this great data.

  117. jackman10 Says:

    hello was simply checking whether you minded a remark. i like your site and the thme you picked is super. I will be back.

  118. jackman10 Says:

    helpful data on points that bounty are intrigued on for this magnificent post.Admiring the time and exertion you put into your b!.. Smart Doorbell

  119. robert Says:

    Great tips and very easy to understand. This will definitely be very useful for me when I get a chance to start my blog. Working Megapolis Hack 2016

  120. alexkhan Says:

    I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well!

  121. alexkhan Says:

    This content is written very well. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you. bauer nutrition

  122. robert Says:

    When i basically study your blog intended for carrying out lab tests furthermore When i basically at this time go to think that’s why invited. When i basically was first readily available an activity to attempt ones on your exclusive designing company furthermore Photos preventing these individuals. It’s possible at this time, with their mentality you will given persons, We’ll test it out. Seo San Jose

  123. alexkhan Says:

    Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work! sari agegard

  124. jackman10 Says:

    it was a brilliant opportunity to visit this sort of site and I am cheerful to know. much obliged to you such a great amount for allowing us to have this open door.. Savings

  125. Valliebourbon Says:

    wow what a great post is this… thanks for sharing boss, keep share these valuable content. projekty rodinnych omu

  126. hjkl Says:

    You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers.
    Govt Jobs

  127. jackman10 Says:

    I am glad to locate your recognized method for composing the post. Presently you make it simple for me to comprehend and actualize the idea. Much obliged to you for the post. Ashy Bines news

  128. jackman10 Says:

    Fascinating and stunning how your post is! It Is Useful and accommodating for me That I like it all that much, and I am anticipating Hearing from your next.. visit this website

  129. hjkl Says:

    Awesome article! I want people to know just how good this information is in your article. It’s interesting. compelling content. Your views are much like my own concerning this subject.
    voyance pas cher

  130. hjkl Says:

    This is highly informatics. crisp and clear. I think that everything has been described in systematic manner so that reader could get maximum information and learn many things.
    Make Women Want You

  131. alexkhan Says:

    Great Article it its really informative and innovative keep us posted with new updates. its was really valuable. thanks a lot. Penomet Review

  132. jackman10 Says:

    Super site! I am Loving it!! Will return once more, Im taking your food additionally, Thanks. escorts in beirut

  133. thomasqq Says:

    Great tips and very easy to understand. This will definitely be very useful for me when I get a chance to start my blog. custom essay writing company

  134. robert Says:

    That appears to be certainly great. Most of these teeny specifics are designed having great deal of track record expertise. I’m keen on the item lots. blog commenting service

  135. alexkhan Says:

    I appreciate everything you have added to my knowledge base.Admiring the time and effort you put into your blog and detailed information you offer.Thanks. what is binary options

  136. robert Says:

    Grime Reapers Cleaning, family run business in South Wales that offers domestic, commercial and industrial cleaning services. Over the last 12 months, we have grown to one of Swansea’s most loved pressure washing companies. Driveway cleaning Swansea

  137. robert Says:

    wow what a great post is this… thanks for sharing boss, keep share these valuable content. canggu room

  138. BlackMen Says:

    You have made an awesome showing on this article. It”s exceptionally lucid and exceedingly astute. You have even figured out how to make it reasonable and simple to peruse. You have some genuine written work ability. Much thanks to you. novoline online casino

  139. hjkl Says:

    Thank you very much for writing such an interesting article on this topic. This has really made me think and I hope to read more.
    Mehndi Design

Leave a Reply

You must be logged in to post a comment.