August 16th, 2015

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One big kid joined all the little kids in the sprinkler at our block party yesterday.

Hiroshima and Nagasaki

August 16th, 2015

“The atomic bomb is the perfect symbol of wicked wisdom.”
–Gelek Rimpoche

Change Your Inlook

August 11th, 2015

“A lot of our research is based on outlook, not inlook. If people did inlook research just as we research rabbits and mice, they would have a big surprise.”
–Gelek Rimpoche

Greg’s Fermentation Factory

August 10th, 2015

Yogurt in back, kefir in front on the left, kombucha on the right. You can never have too many probiotics aroun

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d the house or in your gut, I say.

My Article on Email Triggers

August 8th, 2015

My ECommerceBytes article on e-mail triggers is up at http://www.ecommercebytes.com/cab/abu/y215/m08/abu0381/s02. It’s based on a workshop at IRCE in Chicago last June.

What’s an email “trigger?” It’s an event that causes your email marketing system to send a message to certain individuals who have been visiting or shopping on your e-commerce website. The whole system depends on people logging in the moment they visit, so you can identify them and contact them later. Nathan Decker at evo.com, a sports equipment seller, explained how he and a programmer worked up a system that automatically approached people even if they were simply looking on the site–not even if they had gotten to the point of an abandoned cart. It seemed a tiny bit intrusive to me. If you are just casually looking on a site and don’t buy anything, would you respond positively to a marketing email encouraging you to buy something similar? I would not. But that’s just me. Some less-automated and less-expensive version can certainly be worked up by e-commerce sellers on a budget.